PPDS & Oracle Red Bull Racing
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Video case study
February - September 2022
The Formula 1 season is well underway, but we still like to think back to last year when we worked with PPDS to create a loyalty campaign because of their partnership with Oracle Red Bull Racing, with the ultimate highlight being the shoot at the Oracle Red Bull Racing Paddock Club™ during the Zandvoort Grand Prix, 2022.
In that year, PPDS became an official Team Supplier to Formula One team Oracle Red Bull Racing. In this role, they supply high performance displays to the Formula 1 team of the reigning world champion. Digital signage, professional TVs, monitors and Philips LED displays. The perfect opportunity to involve the clients of PPDS in this great partnership.
DNA PPDS & Oracle Red Bull Racing
Together with PPDS, we therefore developed a loyalty campaign in the form of a competition, completely in the character of Formula 1.
To shape this campaign, we searched for the similarities between PPDS and Oracle Red Bull Racing and these were abundant: partnership, teamwork, ambition, future driven, creative, unique and always going for the highest achievable.
Driven by partnership
So the slogan for the loyalty campaign was quickly found: Driven by partnership.
PPDS sees its customers as partners and does everything possible to maintain and successfully continue this relationship. Like Oracle Red Bull Racing, they are driven to go for the highest achievable. Many brainstorming sessions with the PPDS team have led to a complete interpretation of the loyalty campaign, from game concept and merchandise to full visual elaboration. Want to get into the right mood in advance? Check out the promo video, in which the DNA of PPDS & Oracle Red Bull Racing comes together.
Formula 1 Heineken Dutch Grand Prix 2022
PPDS is an international player and all European partners could join the challenge. The ultimate prize? Tickets to the Grand Prix at Zandvoort & Monza with even exclusive access to the Oracle Red Bull Racing Paddock Club! A fully catered experience culminating in the race on Sunday. Enough reason for Raymond, Kelly, Dennis & Dennis to spend a few days in Zandvoort aan Zee in the run-up to the Grand Prix. This time not for a beach vacation; start your engines.
Lights out and away we go!
The absolute highlight of our collaboration with PPDS was the shoot at the Zandvoort Circuit prior to the Formula 1 Heineken Grand Prix where the LED Wall consisting of Philips L-Line 9000 series was built in the Paddock Club.
With 22 races on the calendar, Formula 1 teams are on the road a lot and have little time to build everything up every weekend to drive the first free practice sessions on Friday. So for the reception area in the Paddock Club, it is important for the Hospitality team to have an impressive LED Wall that has high-quality images, is easy to transport and quick to set up. We were able to see firsthand how fast that goes! Let's just say that Oracle Red Bull Racing's pit crew is not the only one working extremely hard for a top result
A video case study is the perfect way to show how the partnership with PPDS and Philips' products are the solution for Oracle Red Bull Racing. New partners see and hear the added value of working with PPDS, as Team Principal Christian Horner emphasizes, "The emphasis on teamwork, partnership and innovation, and the entrepreneurial and agile ways of working at PPDS made them the ideal partner for us."
Wave the chequered flag
With the video case study, we concluded the loyalty campaign for 2022. Statistics and reactions from PPDS' partners showed that this campaign contributed to the objective and a positive feeling towards PPDS. Are you curious how loyalty and relationships with your customers can improve or in what form a campaign fits your objective? Feel free to contact us, we are happy to think along with you.
PPDS' role as 'Exclusive Digital Display Supplier' and 'Official Innovation Partner' has been extended for the 2023 and 2024 World Championships, so we are already in the starting blocks to further develop the loyalty campaign for the new season with the expansion to the US market.
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Strategy Director and Co-Founder