Leading the way in electrification and digitisation

Client
SPIT

Our role
Strategy
Rebranding
Website
Design
Online marketing

Deliverable
Brandbook
Website
Various assets
Social content

Date
September 2023

SPIT offers scalable solutions from grid connection to tooling, technical expertise, sales, storage and repair for everything related to static and rotating electrical machines. They ensure 70% less machine downtime, 30% longer machine life and 10% less energy consumption.

They are leading the way in electrification and digitalisation and want to make this even more visible to the market. We therefore embarked on a process together to strengthen SPIT's branding. We analysed the current position, issued a recommendation that was received with open hands and got straight to work!

Strategy and customer journey

Based on the goals, ambitions and knowledge of the market, we determined the brand identity and positioning through a survey of SPIT employees. During a strategic session with them, we went deeper into this and defined the desired image, looked at the ambition in the future and sharpened the target groups, USBs (Unique Selling Benefit) and UBPs (Unique Buying Propostion).

Expertise and reliability

This input formed the strategic basis and clarified the objectives for the new website. We came up with the pay-off 'Electrical & mechanical reliability', which clearly highlights SPIT's optimal service, problem-solving capabilities and all its services. This is also supported by new photography, which we shot on location and edited afterwards.

Let's work together on your future. Contact us.

Call: +31 74 76 20 200 Mail

Branding

We took all input from the survey and the strategy session into determining the right look. We researched colours, shapes and typography to match SPIT's brand typography. This resulted in a powerful branding with a professional look and feel, which we then clearly captured in a brand book.

New website

Besides defining the brand identity and positioning through the customer journey, we also visualised the customer journey. We translated this into a new and accessible website. A website that ensures optimal service and a positive customer experience, where SPIT's vision is clearly expressed and the services, solutions and products are easy to find.

Consistent corporate identity

The updated look is reflected not only on the website, but also on social media, business cards, advertisements, vehicles and other communication tools. The whole branding conveys a sturdy but fresh look that has been implemented consistently. Curious about the new website? Check it out here!

We also manage SPIT's organic content on Facebook and LinkedIn every month and run a branding campaign via LinkedIn. For this, we sit down together every month to discuss the statistics and thereby continue to optimise.