Telecomvisie explained

Client
Telecomvisie

Our role
Motion Design
Character Design
Concepting

Deliverable
Explainimation

Date
September 2020

Telecomvisie offers independent advice in a complex digital world. Here you can think of procurement or tendering of telecom in ICT. They also offer support in the implementation of ICT, telecom and home automation solutions.

In short, complicated material that is important for any organization. A so-called explainimation lends itself well to convey technical information to the target group in a comprehensible and manageable way. The combination of illustrations, textual animations and voice-over provide a good explanation of what Telecomvisie does.

Looking for the right balance

To ensure that an explainimation has the right effect on the target audiene, it is important to develop a recruiting and inspiring video.

The balance between the amount of information, the right triggers and alignment with the target audience is essential here. Telecomvisie focuses on the B2B market and serves various sectors within that market. For this video, we primarily focus on one of these sectors: healthcare institutions. It is important to make it clear to the target group exactly what role Telecomvisie plays within these processes: they are the spider in the web, coordinating and ensuring that the right parties are connected.

Explainimation explained

Telecomvisie is a big believer in a complete and transparent process, so the animation covers heir process from start to finish.

The power of an explainimation lies in the combination between the key-elements: illustrations, textual animations and voice-over. These elements reinforce and complement each other, with the voice-over forming the basis for the construction of the animation. What you hear will be reflected in images, both illustrative and textual. The advantage here is that you don't have to explain everything explicitly: show them instead!

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Recognizability in illustration

For Telecomvisie we developed a 2D illustrative style that fits both the corporate identity and the target group.

For example, we chose to incorporate the characteristics of the target group into the illustrations: the characters wear doctor's coats and are in hospitals and nursing homes. We made the process sustainable: with the same voice-over and structure, it is possible to have an animation developed for the other target groups within education, retail or logistics. By adapting the illustrations, it is possible to bring back recognizability for these sectors as well

And then this

Statistics and research show that people are increasingly watching videos without audio.

To make the animation comprehensible even without audio, we chose to show the main points of the voice-over textually. This makes it possible for everyone to learn more about what exactly Telecomvisie does, even if you're sitting in the silent compartment and forgot your headphones.