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Harman Kardon Citation

Harman Kardon

Our role
Activation campaign
UI design
Video and photo production

Product videos
Design interface display
Lifestyle and product photography

December 2018

Harman Kardon introduces the Citation series; a combination of sublime audio quality and sleek design.

The Citation lineup consists of a series of wireless speakers that can be used both separately and in combination. A new generation of "smart" speakers equipped with Google Assistant.

Global activation campaign

We created a number of lifestyle product videos for Harman Kardon's new Citation series.

The videos are part of an in-store display campaign for which we also designed the display interface. We also shot beautiful lifestyle and product photos of the Citation series for various communication tools.


The videos we devised and produced show you how Harman Kardon's Citation series can enrich and make your life easier. 

The story gives a glimpse into the life of a couple using Citation's various features. The videos are featured in product displays, equipped with an interactive touch screen we designed, in major electronics stores worldwide.

Let's work together on your future. Contact us.

Instore displays

In consultation with Harman Kardon and the display builder, we designed the interface of the in-store displays to be as user-friendly as possible without sacrificing the sophisticated look so typical of Harman Kardon.

Art direction

Citation is a series specifically aimed at the luxury segment, with high demands for the right look and feel of the videos and photos. 

 AlienTrick organized and supervised the process from A to Z. From production preparation, scouting the location to production and post-production. In the process, the motion graphics and images perfectly reflect the high end quality of the Citation series. In collaboration with NewDay Studio, beautiful videos and photos were produced in a short period of time.


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You can also call us: +31 74 76 20 200, with pleasure!