Harman Kardon Citation
Client
Harman Kardon
Our role
Activation campaign
UI design
Video and photo production
Deliverables
Product videos
Design interface display
Lifestyle and product photography
Date
December 2018
![](/media/h1khnmrx/3.png)
Harman Kardon introduces the Citation series; a combination of sublime audio quality and sleek design.
The Citation lineup consists of a series of wireless speakers that can be used both separately and in combination. A new generation of "smart" speakers equipped with Google Assistant.
Global activation campaign
We created a number of lifestyle product videos for Harman Kardon's new Citation series.
The videos are part of an in-store display campaign for which we also designed the display interface. We also shot beautiful lifestyle and product photos of the Citation series for various communication tools.
![Visueel Ontwerp Harman Kardon Citation](/media/5mdjvx1g/alientrick-website-visueel-ontwerp-portfoliodetail-harmankardoncitation_20181210_03.jpg?width=160&height=120&mode=boxpad)
Concept
The videos we devised and produced show you how Harman Kardon's Citation series can enrich and make your life easier.
The story gives a glimpse into the life of a couple using Citation's various features. The videos are featured in product displays, equipped with an interactive touch screen we designed, in major electronics stores worldwide.
![Visueel Ontwerp Harman Kardon Citation](/media/g32n32og/alientrick-website-visueel-ontwerp-portfoliodetail-harmankardoncitation_20181210_07.jpg?width=160&height=120&mode=boxpad)
Let's work together on your future. Contact us.
Instore displays
In consultation with Harman Kardon and the display builder, we designed the interface of the in-store displays to be as user-friendly as possible without sacrificing the sophisticated look so typical of Harman Kardon.
![Visueel Ontwerp Harman Kardon Citation](/media/hvlnuugf/alientrick-website-visueel-ontwerp-portfoliodetail-harmankardoncitation_20181210_11_2.jpg?width=160&height=120&mode=boxpad)
Art direction
Citation is a series specifically aimed at the luxury segment, with high demands for the right look and feel of the videos and photos.
AlienTrick organized and supervised the process from A to Z. From production preparation, scouting the location to production and post-production. In the process, the motion graphics and images perfectly reflect the high end quality of the Citation series. In collaboration with NewDay Studio, beautiful videos and photos were produced in a short period of time.
![Harman Kardon Citation behind the scenes](/media/3c4gutbv/behindscene_01.png?width=160&height=120&rnd=132893905577670000)
![](/media/ao1pxaeh/dimitri_side.jpeg?rxy=0.5263404135866006,0.25342662032208574&width=160&height=160&rnd=133159295378400000)
Contact
We would like to hear from you
Dimitri
Manager operations