Magistor online marketing
Magistor is the technical wholesaler in machining tools and blasting media. They are not only a supplier, but also a knowledge partner with professionals who look and advise along with the customer to optimize the production process with sustainable (customized) solutions.
Magistor stands for added value; innovation, knowledge sharing, service and maintaining lasting relationships with its customers. AlienTrick was engaged to (even) better position Magistor online with this message. Magistor's website is in place and is now ready for the next phase. With monthly strategic sessions, we are mapping everything out together and we can establish Magistor's vision and make the most of the process.
A new webshop
Magistor has developed a new webshop to enhance the service the existing customer is used to and to simplify the ordering process.
On Magistor's webshop, the products are clearly displayed and easy to order in a few steps. In addition, it gives a clear insight into the customer's account. During the development of the webshop we had an advisory role from a user experience point of view. Aspects such as layout, various functions such as a search filter and user-friendliness are important here.
To make sure no one would miss the launch of this new platform, we created a campaign with clear banners that lead to target group-specific landing pages. Through these landing pages, the customer is taken through the process of signing up for an account and is immediately introduced to the webshop. In addition, we helped set up a digital direct mailing that leads to the same landing pages.
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Christmas and New Year
Celebrating the end of the year and the countdown can begin....
To end the year, we created festive banners for Magistor's socials to be deployed organically. Words like ‘een magische kerst’ and ‘een stralend’ New Year couldn't be out of place, of course. In addition, we used these banners to announce something festive.
Celebrating 20 years
After the New Year's message, we deployed weekly banners that mysteriously counted down to Magistor's 20th anniversary. To top it off, a celebratory landing page with fun content to get an impression of the past 20 years. And of course, an anniversary logo for various celebratory assets should not be missing.
Due to the growth of Magistor, they are looking for employees, for this we created a recruiting HR campaign. After analyzing the market, we came up with a strategic plan. Initially, the short-term goal is to fill 3 vacancies, to expand in the future.
We optimized the "working at" page and the vacancy landing pages to get the target audience excited. These pages were accessible through an eye-catching banner set with good call-to-action via an account-based marketing campaign and organic posts on social media.
Monthly content sharing
For Magistor, we developed a content calendar so we can post in a structured and automated way. We meet monthly to discuss the content for the following month and go over the previous month's statistics so we can make adjustments as needed.